athletes in the world, like Alex Honnold.
The company also pays homage to its climbing roots by sponsoring some of the greatest. Due to its iconic logo, decades of quality offerings, and commitment to conservation efforts, The North Face is a respected leader in the outdoor recreation industry. Their clothing has, in recent decades, become popular with high schoolers, college students, and more of an urban crowd, widening an already successful target audience. Since the late 1960s, The North Face has been making popular and practical outdoor gear designed to withstand the elements. The now iconic logo of The North Face is a stylized depiction of the world-famous Half Dome mountain in Yosemite National Park. It was founded by Douglas Tompkins and his wife Susie Tompkins and was originally created as a climbing equipment store.
Among The North Face's most popular products are the ThermoBall slippers and jackets, the Nuptse jackets and the Summit Series.ĭurable Gear and Clothing: A Brief History of The North FaceThe North Face began in 1968 in San Francisco, California. Built with comfort, practicality, and style in mind, there’s a fantastic The North Face product out there just waiting for you. About The North FaceFor over fifty years, The North Face has set the standard for outdoor clothing and apparel.
